Give me Firefox, or give me death

Marketing maverick Rob Davis hit pay dirt with his idea of a consumer-sponsored ad for the open-source browser. Call it Mozilla's October Revolution. It's not exactly taking to the barricades, or even the streets, but for $20 you can stick it to The Man. The Man in this case is not a despot or a government. In the minds of nearly 10,000 web-surfing proletarians the iron fist is Microsoft, and the way to liberty is an open-source browser called Firefox. Taking a page from the social action playbooks of Middle East peaceniks and political activists, a band of Firefox fans pooled their money to take out a full-page ad in the New York Times. The advertisement was the brainchild of Rob Davis, a Minneapolis marketer, who stumbled on Firefox after catching a computer-killing virus in June. Mr. Davis blamed his browser at the time, Microsoft's Internet Explorer.

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November 01, 2004 02:40 PM | Posted in Mozilla


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Great article, I had a good laugh, indeed! Especially the comparison with the russian Great October Revolution is amusing. It used to be celebrated in Novmber too, like MozParty;-)

Comment by Tomas at November 1, 2004 06:41 PM | Permalink

I think the ad is a great idea. I hope someone i tracking the before/after download swell... I HATE ie... and try to get anyone who will listen to SWITCH!!!

Jim S.

Site icon Comment by Jim Summer at November 1, 2004 07:58 PM | Permalink

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